On The Web: Don't Just Make Friends
Use engagement marketing to increase conversions and attract new customers
5. Offer discounts to bloggers. Incent shoppers to blog about your product and/or create links back to your site by giving away discounts as mentioned above. You're giving away a small discount, not a 52-inch flat screen TV, so trust people to self-report their work.
Shoppers who like your product enough to get motivated by a discount will do a good and honest job blogging. Inbound links can directly drive new shoppers to your site — and even help search engine optimization.
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