On The Web: Don't Just Make Friends
Use engagement marketing to increase conversions and attract new customers
4. Ask shoppers to e-mail five friends. Offer shoppers a prize, discount, free shipping or even a token gift for passing one of your promotional e-mails on to five friends.
Tracking these e-mails needn't be daunting for your IT people. Simply tell shoppers to redeem their prizes by returning to the site and clicking a link that certifies they passed along the e-mail. No worries if a few people cheat the system; most will do what you asked and earn the prize (and you'll save on IT costs).
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