On The Web: Don't Just Make Friends
Use engagement marketing to increase conversions and attract new customers
You can take this idea further and make the e-mails viral. Invite shoppers to forward the e-mail to their friends and stuff the ballot box for the items they prefer.
You also can encourage voting with a banner on your homepage. Request e-mail addresses from these on-site voters so you can send them the results; it's a great way to increase conversions and build your list.
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