On The Web: Don't Just Make Friends

6 Ideas to Get Started
I challenge all marketers that have heavy online presences to find ways to implement engagement marketing that drives sales on their sites this month. Here are some ways to get you going:

1. Ask shoppers to vote. Send an e-mail asking customers to vote on the items they want you to put on sale. Send a second e-mail to post the results: a sale! I've seen these e-mails provide a lift of 50 percent and more in open rates and, more importantly, response.