On The Web: Don't Just Make Friends
Use engagement marketing to increase conversions and attract new customers
But the evidence says otherwise.
Engagement That Sells
Social media sites are entertaining and fundamentally ideal for connecting with people to generate a flow of information. MySpace attracts three to four times more unique daily visitors than Amazon, yet Google can't even make pay-per-click text ads work on MySpace. While these sites are great examples of engagement marketing, they're not yet useful for driving e-commerce sales.
Related Content
Comments
