U.S. Box’s Product Array Impresses, but Confuses

The problems that are undoubtedly costing the company sales start to show up when you actually shop. On pg. 4, there’s an intro page that starts the section on the “Shades of Success” line of packaging. The picture is of a collection of coordinated boxes and bags, and the text says, “it is easy to create your own unique coordinated packaging.” But is it?