U.S. Box’s Product Array Impresses, but Confuses

Another problematic element is the tabs used on the right side of the page. Tabs can be very useful. But in this case, I couldn’t figure out the logic because there’s so much crossover between the categories that they raise more questions than they answer.

The photography in the catalog is quite good for a B-to-B. It’s clear, attractive, well-lit and has just enough propping to make you imagine it in use, but not so much that it’s busy. The images are large enough that you can see the detail in the logos and the overall impression is upscale.