U.S. Box’s Product Array Impresses, but Confuses

Inside Gatefold Too Busy
The inside gatefold is too busy to shop from. Customers see a random sampling of everything and wind up retaining nothing. This spread would work better with fewer items or as a “customer favorites” spotlight.

The 60th anniversary is another great story U.S. Box could have told well here (e.g., with old photos and recent customer stories) but doesn’t. The bottom line is, gatefolds are expensive and they need to work to be worth the money. All of this could have been done as an ordinary pgs. 2-3 spread.