U.S. Box’s Product Array Impresses, but Confuses

Front Cover Solid, Back Lacks
The front cover shows both people and products; it’s engaging and fun. I’d recommend adding the Web address and toll-free phone number to the cover and spine of this perfect-bound, 176-page annual catalog, as well as adding the Web address to the back cover.

The back cover is more of a throwaway. Showing a UPS man delivering a package in a super-boring brown box is wasting a chance to show how distinctive packaging can elevate a company’s brand presentation all the way to its customer’s doorstep.