U.S. Box’s Product Array Impresses, but Confuses

My advice to U.S. Box, or just about any cataloger: Try shopping from your own catalog. If you aren’t good at pretending to be a new customer with no prior product knowledge, bring in a focus group or ask friends to shop your catalog. Doing this would certainly help U.S. Box.

Sarah Fletcher is creative director of Catalog Design Studios, a Providence, R.I.-based catalog consulting firm. You can reach her at sfletcher@catalogdesignstudios.com or (401) 490-0530.