Upuzzling Matchbacks
If your customers have a multilayer order process, the matchback gets more complicated and requires a few more steps. You may mail your catalog to an engineer in one facility, for example. Then, a purchasing department in a different city places the order, and the order is shipped to the manufacturing plant in yet another town. Tracking that source key code makes Rubik’s Cube seem easy. But like solving the famous puzzle, your matchback just requires a system.
- Companies:
- Microsoft Corp.
- People:
- George Hague
- J. Schmid
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
