Case Study: Upgraded Web Platform Handles Increased Traffic for IMA Following Reality TV Show Appearance

"When someone is buying a World War II helmet like their grandfather wore, they want to see what the liner looks like, what the material is made out of, what's the shape of the shell exactly from the left side," says Cranmer. "It's not uncommon for us to have 12, 14, sometimes over 40 images for one item, especially if it's high value. If a customer is going to drop $100,000 on a pair of 400-year-old pistols, he deserves to see images that are all high resolution. If everyone is looking at those images at the same time and they're all being served from my servers, it really bogs the site down. With this CDN, the images are stored on other servers all over the world. Wherever you're geographically closest to, those are the images that you're looking at."