Case Study: Upgraded Web Platform Handles Increased Traffic for IMA Following Reality TV Show Appearance

"Mostly it was just embarassing," recalls Alex Cranmer, of the issues the IMA site had on the debut of the show. "We got tons of traffic on the nights of new episodes, but we didn't always get tons of business. Yeah, people would order stuff, but most people were just coming to check us out." The program also aired so many other times that I don't think it mattered in the long run, Alex Cranmer adds.