Case Study: Upgraded Web Platform Handles Increased Traffic for IMA Following Reality TV Show Appearance
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Joe Keenan
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PROBLEM%3A<%2Fspan>%20International%20Military%20Antiques%20(IMA),%20a%20cross-channel%20retailer%20of%20military%20collectibles%20and%20antiques,%20needed%20to%20upgrade%20its%20web%20platform%20in%20order%20to%20handle%20an%20influx%20of%20traffic%20after%20the%20company%20was%20chosen%20to%20be%20featured%20on%20its%20own%20reality%20show,%20"Family%20Guns."<%2Fspan>%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fupgraded-web-platform-handles-increased-traffic-ima%2F" target="_blank" class="email" data-post-id="2779" type="icon_link">
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Despite one hiccup — IMA's site froze up during the airing of the first episode of "Family Guns," rendering it unable to process orders for two hours, the result of an 800 percent increase vs. what would be routine traffic for that time of year — IMA and Corra are both very happy with the site's performance.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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