Case Study: Upgraded Web Platform Handles Increased Traffic for IMA Following Reality TV Show Appearance

Prior to "Family Guns" airing, IMA's website was operating on Magento's Community platform. Anticipating a significant uptick in traffic due to the exposure IMA would get from the show, Alex Cranmer decided to switch to the more robust Magento Enterprise 1.12 platform roughly two months before the first episode would air. Corra (formerly CorraTech), a web development firm, was tasked with customizing the platform to IMA's needs, implementing it and maintaining it.