Social Media: The Practical Social Media
Upgrade the social elements of your own site rather than trying to lure social site junkies
Effective Chat Practices
I wasn’t a fan of live chat when it first started. I loved the concept, but didn’t care for how my clients actually implemented it. They were putting customer service reps (CSRs) on chat duty, which takes a much different mentality than talking on the phone. Chat reps have to write, spell, get to the point and sell fast.
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