Social Media: The Practical Social Media

Organize reviews in order of priority, with the most helpful ones first. Use a star system, which easily outperforms straight reviews.

A lot of companies just let users run amok with reviews. If you want to get more out of your reviews, work them just like you would a blog, and try to respond to them. Mark your comments with a different colored background so consumers easily can see which ones are yours. You don’t have to comment on every review; just add your two cents where you can make a difference — and an impact.