Social Media: The Practical Social Media

If your videos are customer service-oriented — showing, for instance, how to use a product once the customer gets it — mark them as such so people who don’t already have the product don’t waste their time.

Add, Enhance User Reviews
User reviews are very four years ago, for sure. But there are still very few marketers who use them — or at least use them well. If you don’t have a review program, or even if you do and want to improve it, set one up with a little “secret sauce” to jazz it up.