Social Media: The Practical Social Media
Upgrade the social elements of your own site rather than trying to lure social site junkies
If you’re pondering whether to fix your abysmal catalog quick-order form or spend the time on Sphinn or Facebook, it’s a no-brainer: Perfect the form first. If you have the bandwidth, however, here are some social elements worth trying on your own site.
Add Video
YouTube is the second largest search engine, and now, unlike a couple years ago, if you produce your videos properly, it really can increase sales and conversions. You don’t even need a fancy-schmancy production studio; an ordinary Flip camera will do.
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