Social Media: The Practical Social Media
Upgrade the social elements of your own site rather than trying to lure social site junkies
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Amy Africa
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Keep It in Site
Make sure you can go back and forth to your Web site without any hassle. The biggest mistake a lot of companies make is they promote their blogs and then take customers through to it, but once there, customers are taken to a separate site where they can’t easily return.
Present a combination of selling goods with personal anecdotes, but make the balance right. When you aren’t promoting a specific product or category, per se, don’t be afraid to add a P.S. of your latest offer and a deadline. Also, ask for a friend’s name, and promote your e-mail sign-up. What’s more, don’t be afraid to use selfbanners and plugs on the right-hand side of your blog to advertise your products.
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Amy Africa
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