Social Media: The Practical Social Media
Upgrade the social elements of your own site rather than trying to lure social site junkies
Distinguish Your Blog
A lot of companies have added blogs to their repertoires, but about 99.9 percent of them really suck. How can your blog be better? For starters, don’t confuse a personal blog with a business blog. If you’re going to start a business blog, use it for selling and search engine optimization purposes. But whatever you do, don’t use it to pontificate your navel.
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