Social Media: The Practical Social Media
Upgrade the social elements of your own site rather than trying to lure social site junkies
Try Trigger E-Mails
By far, this is one of the best ways to learn about social marketing, because you have real, one-to-one conversations with people. Trigger e-mails — aka “good dog” e-mails — are very different from thrust e-mails because they’re sent to individuals based on actions. Thrust e-mails are deployed to everyone and their brother based on your whim/fancy/schedule.
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