UpFront Solutions for Tough Times

Zero in on your best customers. “A war makes consumers even more risk-averse,” Smith notes. “What can your brands do to help reduce the stress and hassles of the customers who turn to you first? This could be an unprecedented opportunity for relationship-building.”

A copy of The DMA white paper is available by e-mailing customerservice@the-dma.org. And J. Walker Smith’s analysis is available at www.yankelovich.com.