UpFront Solutions for Tough Times

Another tip: Negotiate hard for discounted hotel and travel rates to photos shoots during this slow period for the travel industry.

Another report, “In the Event: The Impact of War With Iraq on the American Consumer,” by J. Walker Smith, president of Yankelovich, analyzes the current consumer mindset, how consumers arrived at this current state and most importantly, how marketers can tailor their practices to this mindset.