UpFront Solutions for Tough Times
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The authors, Fred Anderson, senior financial consultant, AndersonDirect, and Peter Johnson, Ph.D., senior economist at The DMA, advise catalogers to prepare for downside risks such as a drop in direct and indirect demand and possible disruptions to national infrastructures (e.g., postal delivery, banking).
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- Companies:
- Direct Marketing Association
Gabrielle Mosquera
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Donna Loyle
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