UpFront Solutions for Tough Times

Trying times reward the prepared. In this age marked by a down economy and international upheaval, it’s best to be prepared for how a crisis may impact both your customer base and your company’s operations. Two new guides can help catalogers plan for crises.

“Contingency Planning for Catalogers During International and Domestic Crises,” a white paper published by The Direct Marketing Association (DMA), outlines possible risk scenarios and offers an issues checklist for each area of a cataloger’s operations.