Safely Ahead of the Game
Unique prospecting methods, employee empowerment and a key acquisition have fueled Northern Safety’s speedy growth
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Matt Griffin
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MeritDirect’s B-to-B cooperative database has been another significant source of names, Fostini says. Names modeled from this database regularly perform as well as, if not better than, some segments of the company’s housefile.
Some the most unique sources of names for Northern Safety come from a name appending service offered by the sister company to Sexton’s Market, TeleGreet.
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Matt Griffin
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