Safely Ahead of the Game
Unique prospecting methods, employee empowerment and a key acquisition have fueled Northern Safety’s speedy growth
Reach Out and Prospect
Part of what has allowed Northern Safety to grow so much in the past 10 years has been what Longo calls an “aggressive prospecting strategy.” Indeed, Longo has increased circulation since the buyout of the company last year, and he plans to increase circulation of the company’s 532-page big book by about 30 percent in the next 12 months.
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