Safely Ahead of the Game
Unique prospecting methods, employee empowerment and a key acquisition have fueled Northern Safety’s speedy growth
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Matt Griffin
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As the acquisition cleared the way for Northern Safety to acquire the new fulfillment center, the facility enabled the cataloger to ship more quickly. “Essentially, we can now ship to two-thirds of the country in two days or less,” Longo says.
Hunter notes that this is particularly important for a business like Northern Safety. Pointing to his firm’s own research, Hunter says, “Fast, efficient delivery is far more important for consumables under $200 than for durables more than $500.”
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