Safely Ahead of the Game
Unique prospecting methods, employee empowerment and a key acquisition have fueled Northern Safety’s speedy growth
Longo says Northern Safety went after Safeco for its first acquisition following his buyout because of its similar product line and customer base. What’s more, Safeco also has a direct sales force and offices throughout the southeastern United States. Northern Safety gained an additional marketing channel through the outside sales force, and Safeco is able to leverage Northern Safety’s catalogs as an additional sales vehicle.
Related Content
Comments
