Safely Ahead of the Game
Unique prospecting methods, employee empowerment and a key acquisition have fueled Northern Safety’s speedy growth
Referring to the process as “database non-marketing,” Sexton says, “We’re trying to prevent the mailing of 532-page catalogs to people who don’t need them.” At the same time, TeleGreet ensures that every person authorized to purchase safety products under that customer’s rooftop is receiving a catalog.
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