Unilever in Talks to Buy Jessica Alba's Honest Company

Total Retail’s Take: Unilever appears to be in acquisition mode. In July, the company acquired Dollar Shave Club for $1 billion. If Unilever can reach a deal with Honest Company, that will be its second billion dollar purchase in just a few months. This may also reflect a bigger industry trend of bigger retail players scooping up innovative e-commerce startups. Consider that Wal-Mart bought Amazon competitor Jet.com for $3 billion in August.