You’ve Got Homework!

* residential vs. business addresses;

* buyers in strong and weak geographic areas;

* ZIP code ranges; etc.
Look for segments to mail more frequently as well as segments to stop mailing.

Finding segments to stop mailing is hardly a sexy practice, but it can be very profitable when you cut out waste hidden in your buyer file. Finding highly responsive buyer segments is the easiest path to increasing sales and profits.
Degrees of Web Buyers