You’ve Got Homework!
Understanding, using and profiting from your in-house database
* any criteria that effectively separates higher lifetime value buyers from lower lifetime value buyers.
Keep Your Housefile Clean
Use every list hygiene tool available, and make sure your database files are updated and cleaned at the same time the mail files are cleaned.
Maintain a database of old addresses so if old ones show up on prospecting lists they can be suppressed. Test advanced list hygiene tools to identify old addresses, bad addresses and addresses that can realize cheaper postage through address correction.
- Places:
- Santa Fe, N.M.
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