By
Jim Coogan
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Relational databases allow catalogers to data mine for the best merchandise buyers in several ways. Catalogers who know their business can search for product sweet spots by any number of criteria, including:
* customers who buy across multiple product categories;
* B-to-C vs. B-to-B buyers;
* repeat buyers vs. merchandise buyers who tend to purchase only once or only a single item but don’t convert from “triers” to “buyers”; and
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- Places:
- Santa Fe, N.M.
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Jim Coogan
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