Understanding Postal: USPS Transitions to Digital Agency in Hopes to Survive

Retail Partners Emerge
On the second front, the USPS is currently testing a consumer platform via the development of an app that provides a customizable dashboard which enables customers to personalize an aggregated mail and package status view across multiple carriers. This service will provide a convenient and personalized way to monitor and manage mail and packages. The app offers a single site to view all inbound package information as well as a single shipment-tracking tool. The USPS has already gained commitments from several e-commerce retailers that are willing to participate, with evaluations being performed by Amazon.com, eBay, Etsy and others.