Understanding Postal: USPS Transitions to Digital Agency in Hopes to Survive

Rapidly Changing Marketplace Necessitates Flexibility
Another challenge for the USPS is that the digital marketplace changes rapidly. The USPS isn't known for being fleet of foot in terms of its ability to bring new products and services to market. "The average app lasts about 18 months," Vogel said, "so the market changes quickly." He told customers that the USPS has limited resources as well as a lack of the right resources, forcing it to look for partners, development agents, coders, etc. to work on digital initiatives.