Understanding Postal: USPS Transitions to Digital Agency in Hopes to Survive

One of the challenges the Postal Service faces in establishing itself as a digital services provider is the fact that it's never been thought of in that light before. "The USPS isn't thought of as having digital bang," Vogel told customers, "so we need to start slow, not big, or else no one will believe us." He added that the USPS is looking to ease slowly into digital by enhancing its core products and its reputation along with those efforts. Stressing that the USPS isn't giving up on physical mail, which Vogel said still has "a long life cycle," he told customers that the agency is focusing on adding electronic enhancements to its existing core products and services.