Understanding Postal: USPS Transitions to Digital Agency in Hopes to Survive

The USPS has been conducting market analyses and surveys concerning its potential role in the digital arena. To date, feedback received by the USPS confirms that there is a market demand for its solutions; it's not easy to make money in digital; the USPS initially should remain true to its core values and mission; the first few USPS digital initiatives must succeed in order to gain commercial mailers’ trust; the USPS should set up a separate group to "try fast and fail small"; the market changes quickly; and the USPS needs to engage with industry partners.