Understanding Postal: Beyond Rising Postal Rates

Catalogers should take note of several aspects of the present rate case:

The Postal Service is changing its mail classification system to better reflect the cost-causing characteristics associated with mail shape (e.g., letters, flats, parcels). It intends to align postal prices with the kind of machinery on which the mail piece is eligible for processing. For sure, this will mean the cost and price of flat-size catalog mail will be significantly higher than for letter-size mail. In short, if you’re already preparing letter-size, tabbed, automatable catalogs, continue to do so if you can justify such a decision based on the market’s response to your product.