Understanding the New Customer Journey
According to Zendesk, currently only 7 percent of customers believe that companies provide a high-level, seamless and consistent experience across channels. The writing is on the wall: Retailers cannot wait to confront the challenge of the multiscreen journey - it must start today.
The consumer journey has changed significantly in recent years, and the only way for retailers to address this issue and meet the challenges of catering to the new shopper is by using technology that makes it possible. Retailers who invest in 21st century retail technology like adaptive media will be able to cater to consumers across any device, which is critical for success in the brave new world of retail.
Rory Dennis, Co-Founder & GM, North America, Amplience
Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.
