Understanding the New Customer Journey
With mobile gaining dominance in the e-commerce space, creating engaging and brand-consistent experiences across devices is important to ensure a smooth path to purchase for mobile shoppers. One way retailers are addressing this is by using adaptive media technology to enable the creation of one website that responds and adapts to all viewing formats.
Rory Dennis, Co-Founder & GM, North America, Amplience
Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.
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