Understanding the New Customer Journey
Mobile, for example, is clearly gaining ground in the world of e-commerce engagement. In the U.S., Goldman Sachs estimates that mobile commerce will deliver $626 billion in sales in 2018, which will represent nearly half of all global e-commerce. IBM found that mobile commerce was responsible for 22 percent of total Cyber Monday sales and 41 percent of site traffic.
Rory Dennis, Co-Founder & GM, North America, Amplience
Rory co-founded Amplience and is GM of Amplience in the United States, developing Amplience's presence in North America. Rory previously worked as Business Development Manager for O2 Telefonica's Interactive Media Team.
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