Understanding the New Customer Journey

According to a recent infographic produced by Amplience, smartphones brighten the commute to work and dominate online shopping activity between 6:00 a.m. and 9:00 a.m. In fact, 65 percent of consumers start their online shopping journey on their smartphones. Post commute, consumers may continue their path to purchase by doing some comparison shopping on their desktops. Many shoppers like to read reviews and watch product videos during their office lunch hour before purchasing items online. After rushing home and cooking dinner, the consumer's journey continues as he or she kicks back, browses and purchases from a tablet. In general, consumers are more likely to make purchases from tablets and laptops than from smartphones, largely due to the bigger, more comfortable screen size.