Understanding the Mobile Wallet: 3 Things Retailers Must Know

With a hub, brands can reach a broader consumer base encompassing all wireless customers. As mobile operators are the gateway to mobile subscribers, a hub also helps operators relieve commercial, credit and fraud risk by managing thousands of merchants that interact directly with consumers. For example, a hub could help Wal-Mart interact with their customers — regardless of carrier — by easily managing multiple and disparate operator connections. By eliminating cost and inefficiencies, operators can better support subscribers at a lower cost and connect them with their favorite retailers.