Understanding How Retail Brands Influence Consumers

* Surprised and excited. The amount of stimuli that our senses can process throughout the course of a day is remarkable. While the vast majority of these stimuli are filtered by our perceptual registers, what almost always gets through is what surprises and excites us. Strong emotions that could either cause potential ecstasy or anxiety are the first things that get our attention. Brand examples include Red Bull, Las Vegas tourism, Disney and De Beers.