Understanding How Retail Brands Influence Consumers

* To serve others and give back. Sixty-one million people performed 8.1 billion hours of service last year. Why? Our first teachers, those who initially trained our minds, were our parents. Those early memories of our mothers serving our every need, unselfishly giving to their children to protect, care and nurture are deeply ingrained in our minds and cause us to want to serve others and give back. Brand examples include Prius, LIVESTRONG, Timberland, Newman's Own, Make-A-Wish and Susan G. Komen.