Understanding How Retail Brands Influence Consumers

* Free to do what you want. The desire to be free has been a guiding principle of human kind for the past 200,000 years. Societies have banded together to ensure the ability to remain free, and the desire to be free is such a dominant human want that, time after time, we have given our very lives to satisfy it. Brand examples include MasterCard, Southwest, Nutrisystem, Harley-Davidson, Fidelity and Citi.