Understanding How Retail Brands Influence Consumers
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Brian Martin
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* Affectionately desired by others. Some believe that all human motivation comes down to wanting to be affectionately desired by another. Sigmund Freud popularized this concept pitting the id against the superego and ego. Brand examples include Michelob Ultra, Viagra, Axe, Cadillac, Old Spice and Victoria's Secret.
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- People:
- Brian Martin
- Freud
- Places:
- Las Vegas
- New York City
Brian Martin
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