Understanding How Retail Brands Influence Consumers

* Safe and secure. This want is reinforced through the physical structure of the brain as well as your physical environment, making it one of the strongest motivating forces. The amygdala is an area of the brain that's primary purpose is to protect us; think of it as a built-in survival mechanism. Whenever we sense fear or danger, or that things aren't safe or secure, it fires up. Brand examples include Volvo, OnStar, Allstate, ADT, Johnson & Johnson, and Geico.